Future of Advertising Event - DoubleClick Insights

There has been explosive growth in ad technology over the last 20 years. From each of our perspectives -- whether you are an agency, an adve...
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Answering to Our Users - Delivering on Commitments

Last year at IAB’s Innovation Days, I made a number of  predictions , all focused on answering one central question: how can we put the user...
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Bringing more mobile inventory to the DoubleClick Ad Exchange

(Originally posted on 11/29/11, updated 12/5/11) It’s no secret that the mobile web is exploding. According to IDC , more people in the US a...
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DoubleClick Ad Exchange: First Truly Cross-Format Exchange

Our product teams have been rapidly innovating to bring more format support to DoubleClick Ad Exchange. Recent format innovations include: M...
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Bringing AdMob Mobile Inventory to the DoubleClick Ad Exchange

In 2009, we launched the DoubleClick Ad Exchange as a way to simplify the process of buying and selling display advertising, drive performan...
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Case Study: DoubleClick Ad Exchange Helps Advertisers Find Quantcast Lookalikes at Scale

One benefit of DoubleClick Ad Exchange is that buyers can bring their own data, optimization and bidding strategies to the exchange in order...
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Introducing Ad Exchange Direct Deals

The rise of Ad Exchanges has made it easier for buyers and sellers to connect, using technologies such as real-time bidding (RTB) to help un...
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Free Google White Paper Helps Buyers Benefit from Real-Time Bidding

In September 2009, the new DoubleClick Ad Exchange (ADX), built on Google technology, opened for business with support for real-time biddin...
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Video: Learn How Real-Time Bidding is Defined and Trends in RTB in Under One Hour

Last week, we participated in an IAB Interactive Insights Webinar titled, “The Arrival of Real-Time Bidding.” In this webinar, Scott Spence...
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Criteo Gets Great Results Retargeting Audiences at Scale with Real-Time Bidding

Real-time bidding (RTB) solves the challenge of efficiently and effectively acquiring ad space online. It requires two distinct layers of te...
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TellApart Yields Tremendous Returns with Real-Time Bidding

We’ve written before that DoubleClick Ad Exchange has seen rapid uptake of real-time bidding (RTB). Ad Exchange inventory bought through RTB...
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Real-Time Display Advertising State of the Industry

The ability to buy and sell impressions in real-time is a major enabling feature of the fundamental changes powering the display marketplace...
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Announcing the New DoubleClick Ad Exchange

You may have read on the Official Google Blog that the new DoubleClick Ad Exchange is open for business. The new DoubleClick Ad Exchange he...
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