Future of Advertising Event - DoubleClick Insights

There has been explosive growth in ad technology over the last 20 years. From each of our perspectives -- whether you are an agency, an adve...
Selengkapnya »

Mobile Rich Media Advertising Gets Easier than Ever Before

[Cross-posted to the Google Mobile Ads Blog .] Advertisers want to manage their mobile display campaigns with the accountability and ease pr...
Selengkapnya »

5 New Year’s Resolutions for Display Advertisers

(Cross posted from the AdWords Agency Blog ) Google’s Dan Taylor presents at Digiday Agency event Dec. 12, 2011 It’s that time of year again...
Selengkapnya »

Streamlined Workflow for AdMob Rich Media in DoubleClick Studio and DFA

Since the launch of DoubleClick Studio in April 2009, we’ve streamlined the workflow for thousands upon thousands of rich media creatives f...
Selengkapnya »

Seven Rich Media Innovations for Your Next Campaign

Today, technical experts from our rich media team will present seven rich media innovations to a room full of developers, programmers and te...
Selengkapnya »

+1 Button in DoubleClick Rich Media: Attract and Showcase Social Recommendations

Last March, Google introduced the +1 button on search results and ads to make it easier for people to get recommendations from the people t...
Selengkapnya »

Delivering Mobile Rich Media Ads to Mobile Apps with AdMob

In January, we announced mobile support in DoubleClick Studio for rich media ads that are based on HTML5 standards. Today, we’re expanding ...
Selengkapnya »

New! Rich Media Metrics in DFA Analytics(beta)

The power of DFA Analytics rests in its visually-driven views of campaign performance with easy-to-understand charts and graphs. Drill-down ...
Selengkapnya »

Bringing Rich Media to Mobile with HTML5

Today, DoubleClick Rich Media makes interactive, video-rich advertisements for the mobile web possible with added support in DoubleClick Stu...
Selengkapnya »

Rich Media Grows to 10% of the Display Advertising Pie

Back in June of 2009, we highlighted the percentage of total display advertising volume going to rich media ads in the introduction of our “...
Selengkapnya »

DoubleClick Rich Media Services is Hiring

Do you want to be at the forefront of the advertising industry? Think you have the talent to keep innovating ads in this fast paced business...
Selengkapnya »

Recap from the 4th Annual Digital Movie Advertising Creative Showcase (DMACS)

Yesterday, we celebrated the best creative work in digital movie marketing with top creative agencies and movie studios at the 4th Annual DM...
Selengkapnya »

Call for Entries to the Digital Movie Advertising Creative Showcase

Online campaigns for theatrical and home video movie releases have some of the most creative and innovative executions. To celebrate the bes...
Selengkapnya »

New Report Highlights How to Align Ad Format Choice to Branding Goals

For every online display campaign, advertisers must decide what ad formats to use for best results. To help, DoubleClick teamed up with Dyna...
Selengkapnya »

Create and Manage Rich Media Ads More Efficiently with DoubleClick Studio

Over the last several months, we've been working hard to develop a new tool for creative teams who build rich media ads and the media ag...
Selengkapnya »

DoubleClick Rich Media Can Support New Outsized Ad Units Now

Today, the Online Publishers Association (OPA) announced that over two dozen members plan to introduce larger format ads on their sites by ...
Selengkapnya »

Get Your Expanding Ad on the Google Content Network with DoubleClick

Yesterday, the AdWords team announced the launch of their beta test for expandable rich media ads on the Google content network (GCN). The ...
Selengkapnya »

See the Big Creative for Las Vegas

DoubleClick data shows a strong correlation between larger creative sizes and results, such as higher interaction rates and click-through ra...
Selengkapnya »

Congrats to the Best in Digital Movie Advertising

Last week, DoubleClick hosted the third annual Digital Movie Advertising Creative Showcase awards event. This event honors the best rich med...
Selengkapnya »

ClickZ's "Rich Media Research Roundup"

Today, Tessa Wegert contributed an article to The ClickZ Network that perfectly sums up our new "Creative Insights on Rich Media" ...
Selengkapnya »