Future of Advertising Event - DoubleClick Insights

There has been explosive growth in ad technology over the last 20 years. From each of our perspectives -- whether you are an agency, an adve...
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Answering to Our Users - Delivering on Commitments

Last year at IAB’s Innovation Days, I made a number of  predictions , all focused on answering one central question: how can we put the user...
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Making the Web Work for Brand Marketers

Learning from the past In the 1950s, brands slowly moved to TV, just as they have started to move online today. In both instances, buying a...
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Free Google White Paper Helps Buyers Benefit from Real-Time Bidding

In September 2009, the new DoubleClick Ad Exchange (ADX), built on Google technology, opened for business with support for real-time biddin...
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Video: Learn How Real-Time Bidding is Defined and Trends in RTB in Under One Hour

Last week, we participated in an IAB Interactive Insights Webinar titled, “The Arrival of Real-Time Bidding.” In this webinar, Scott Spence...
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The Perfect Ad and the Next Phase of the Display Advertising Revolution: Interview with Neal Mohan

(Cross-posted from the Google Agency Blog ) Following his keynote address titled "There's a Perfect Ad for Everyone" at New Yo...
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Real-Time Display Advertising State of the Industry

The ability to buy and sell impressions in real-time is a major enabling feature of the fundamental changes powering the display marketplace...
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Insights from Thought Leaders and Innovators in Digital Marketing

At DoubleClick, we've had the privilege of picking the brains of several of the industry's thought leaders and innovators in digital...
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Sharing Your Voice on the Economy

Before the election, we hosted an informal web poll that asked our visitors the following question, "Which issue do you think the next ...
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The End of the Writer's Strike

As of today, members of the Writers Guild of America, which has been on strike since Nov. 5, 2007, are going back to work. The guild voted l...
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My Interview for MarketingVoices about Influencers and Vertical Networks

I've been glad to dust off my blogging chops with this new DoubleClick blog lately, and furthering my Web 2.0 street cred, I was just in...
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Word of Mouth Write Up

In the last month-plus, I’ve been lucky to participate in two conferences that are worth commenting on – and shortlisting for your potential...
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Forrester's VanBoskirk on Media, Ad Exchanges

DoubleClick Ad Exchange recently hosted two roundtable dinners to engage with publishers, agencies and marketers, foster direct dialogue bet...
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Heath Row speaking at WOMMA's Word of Mouth Research Symposium

If you're heading to Vegas next week for the Word of Mouth Marketing Association's Word of Mouth Marketing Summit, be sure to check ...
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DoubleClick Keynote at Streaming Media Europe

There's a good overview of my recent keynote at Streaming Media Europe on the Streaming Media blog. During my presentation I was worrie...
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Rob Victor on Emerging Markets

Our own Rob Victor, Product Manager for Emerging Tech, spoke to About.com on mobile and other subjects. Worth a watch... Posted by Ari Papa...
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Interview With Ari Paparo on ClickZ

ClickZ is posting an interview with yours truly . I discuss mobile, rich media, video, widgets, a little bit of everything... Posted by Ari ...
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