Making better decisions: Attribution Modeling comes to DFA
Attribution modeling, even with the Path to Conversion report , can be a daunting task, with the data inputs required and the approaches var...Selengkapnya »
Tampilkan postingan dengan label Reporting and Analytics. Tampilkan semua postingan
Tampilkan postingan dengan label Reporting and Analytics. Tampilkan semua postingan
Kamis, 27 September 2012
Selengkapnya »
Jumat, 07 September 2012
Setting lookback windows in Path to Conversion reports
Have you ever changed your Floodlight lookback window and then waited a few days in order to see how conversion numbers would change? Have y...Selengkapnya »
Rabu, 27 Juni 2012
Introducing the Path to Conversion report
Conversion attribution is the practice advertisers use to give appropriate credit to every impression, interaction or click that helped driv...Selengkapnya »
Selasa, 05 Juni 2012
A digital marketing platform to win the moments that matter
Editor's note (Tuesday, June 5, 2012, 6:15pm PST): We have updated the YouTube link to show a recorded version of the DoubleClick Insigh...Selengkapnya »
Rabu, 18 April 2012
Making the Web Work for Brand Marketers
Learning from the past In the 1950s, brands slowly moved to TV, just as they have started to move online today. In both instances, buying a...Selengkapnya »
Rabu, 28 Maret 2012
Brand measurement research using the DoubleClick for Advertisers platform
We think that better online brand measurement is a hugely important area where technology can play a significant role. We’ll have much more ...Selengkapnya »
Jumat, 09 Maret 2012
New Campaign Summary Report Available in DFA’s ReportCentral
We’re bringing the convenience of downloading campaign reports straight into a Microsoft PowerPoint® presentation to users of ReportCentral ...Selengkapnya »
Rabu, 25 Januari 2012
New features coming to DFA Report Builder in January
When we introduced the new DFA Reporting system back in the fall, we received great feedback from users saying things like, “I love Report ...Selengkapnya »
Kamis, 01 Desember 2011
Bringing Reach and Media Cost Data into Report Builder
As a follow up to the September launch of Report Builder in DoubleClick for Advertisers, we’re pleased to announce several new features tha...Selengkapnya »
Rabu, 21 September 2011
Introducing new DFA Reporting
We know that as online marketers your goals are to drive greater value from your advertising and to optimize future results based on the lea...Selengkapnya »
Rabu, 23 Maret 2011
New! Rich Media Metrics in DFA Analytics(beta)
The power of DFA Analytics rests in its visually-driven views of campaign performance with easy-to-understand charts and graphs. Drill-down ...Selengkapnya »
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