Making better decisions: Attribution Modeling comes to DFA
Attribution modeling, even with the Path to Conversion report , can be a daunting task, with the data inputs required and the approaches var...Selengkapnya »
Tampilkan postingan dengan label New Release. Tampilkan semua postingan
Tampilkan postingan dengan label New Release. Tampilkan semua postingan
Kamis, 27 September 2012
Selengkapnya »
Rabu, 27 Juni 2012
Introducing the Path to Conversion report
Conversion attribution is the practice advertisers use to give appropriate credit to every impression, interaction or click that helped driv...Selengkapnya »
Kamis, 26 April 2012
Mobile click-to-call in DFA
The mobile features in DoubleClick for Advertisers (DFA) make it easy to traffic mobile ads alongside the rest of your online ads. Our mobil...Selengkapnya »
Rabu, 18 April 2012
Making the Web Work for Brand Marketers
Learning from the past In the 1950s, brands slowly moved to TV, just as they have started to move online today. In both instances, buying a...Selengkapnya »
Jumat, 09 Maret 2012
New Campaign Summary Report Available in DFA’s ReportCentral
We’re bringing the convenience of downloading campaign reports straight into a Microsoft PowerPoint® presentation to users of ReportCentral ...Selengkapnya »
Rabu, 25 Januari 2012
New features coming to DFA Report Builder in January
When we introduced the new DFA Reporting system back in the fall, we received great feedback from users saying things like, “I love Report ...Selengkapnya »
Kamis, 01 Desember 2011
Bringing Reach and Media Cost Data into Report Builder
As a follow up to the September launch of Report Builder in DoubleClick for Advertisers, we’re pleased to announce several new features tha...Selengkapnya »
Rabu, 16 November 2011
+1 Button in DFA: Leveraging Social Recommendations in Your Display Ads
Last March, Google introduced the +1 button on search results to make it easier for people to get recommendations from the people they trus...Selengkapnya »
Senin, 14 November 2011
Streamlined Workflow for AdMob Rich Media in DoubleClick Studio and DFA
Since the launch of DoubleClick Studio in April 2009, we’ve streamlined the workflow for thousands upon thousands of rich media creatives f...Selengkapnya »
Making It Easier to Comply with the Self-Regulatory Program for Online Behavioral Ads
We know that maintaining consumer trust is an important priority for our clients. To help support that priority, DFA is providing six custom...Selengkapnya »
Rabu, 02 November 2011
Introducing Search for Placements in Ad Planner
This week we are launching a group of new changes in DoubleClick Ad Planner . The existing Search by Audience tab is being replaced with a S...Selengkapnya »
Label:
DoubleClick Ad Planner,
New Release
Rabu, 21 September 2011
Introducing new DFA Reporting
We know that as online marketers your goals are to drive greater value from your advertising and to optimize future results based on the lea...Selengkapnya »
Langganan:
Postingan (Atom)