Making better decisions: Attribution Modeling comes to DFA

Attribution modeling, even with the Path to Conversion report , can be a daunting task, with the data inputs required and the approaches var...
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Constantly innovating: the DoubleClick Digital Marketing platform

Earlier this summer we announced we were bringing together DoubleClick’s advertising technology products into the DoubleClick Digital Marke...
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Need help? Now you can get it right inside the DFA UI

We've made it easier to get right from DFA to the help you need. In fact, you don't even have to leave DFA at all: now you can acces...
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Introducing DFA Basics for Traffickers Online training

At DoubleClick, we are always looking for new ways to help our clients gain expertise in using our products. So, we are pleased to announce ...
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Attend a DFA Training in August

Make DFA Training a must on your to-do list for the rest of the summer, and visit the DFA Help Center to register for any webinars as well ...
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Attend a DFA Training in July

It’s a scorcher out there this summer, so come on inside and attend a DFA training. Visit the DFA Help Center to register for any webinars...
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Introducing the Path to Conversion report

Conversion attribution is the practice advertisers use to give appropriate credit to every impression, interaction or click that helped driv...
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Attend a DFA Training in June

School is out for the kids but for us in online advertising, there is plenty of classroom time to be had this month for DFA users. Visit the...
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A digital marketing platform to win the moments that matter

Editor's note (Tuesday, June 5, 2012, 6:15pm PST): We have updated the YouTube link to show a recorded version of the DoubleClick Insigh...
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Future of Advertising Event - DoubleClick Insights

There has been explosive growth in ad technology over the last 20 years. From each of our perspectives -- whether you are an agency, an adve...
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Mobile Rich Media Advertising Gets Easier than Ever Before

[Cross-posted to the Google Mobile Ads Blog .] Advertisers want to manage their mobile display campaigns with the accountability and ease pr...
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Attend a DFA Training in May

Update: Please note that we have added a MediaVisor classroom training in Los Angeles. See below for details. There are several opportuniti...
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Mobile click-to-call in DFA

The mobile features in DoubleClick for Advertisers (DFA) make it easy to traffic mobile ads alongside the rest of your online ads. Our mobil...
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Making the Web Work for Brand Marketers

Learning from the past In the 1950s, brands slowly moved to TV, just as they have started to move online today. In both instances, buying a...
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Introducing a new look for the DFA Help Center

DoubleClick for Advertisers users rely on the Help Center to help answer questions, address issues and learn more about new features. Becau...
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Brand measurement research using the DoubleClick for Advertisers platform

We think that better online brand measurement is a hugely important area where technology can play a significant role. We’ll have much more ...
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New Campaign Summary Report Available in DFA’s ReportCentral

We’re bringing the convenience of downloading campaign reports straight into a Microsoft PowerPoint® presentation to users of ReportCentral ...
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Attend a DFA Training in March

Learn all about ad capabilities this month in the DFA Webinar series. We'll be covering click trackers, 1x1s, priority, frequency cappin...
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Attend an Upcoming DFA Training

Whether you’re new to DFA or you’re a seasoned trafficker, the training team has several training options to help expand your knowledge of D...
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New features coming to DFA Report Builder in January

When we introduced the new DFA Reporting system back in the fall, we received great feedback from users saying things like, “I love Report ...
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