A digital marketing platform to win the moments that matter

Editor's note (Tuesday, June 5, 2012, 6:15pm PST): We have updated the YouTube link to show a recorded version of the DoubleClick Insigh...
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A Universal Language for Video Ads

[Cross-posted from the DoubleClick Publisher blog ] Like many New Yorkers, I can’t imagine life in this city without the subway - it’s essen...
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Bringing AdMob Mobile Inventory to the DoubleClick Ad Exchange

In 2009, we launched the DoubleClick Ad Exchange as a way to simplify the process of buying and selling display advertising, drive performan...
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The Perfect Ad and the Next Phase of the Display Advertising Revolution: Interview with Neal Mohan

(Cross-posted from the Google Agency Blog ) Following his keynote address titled "There's a Perfect Ad for Everyone" at New Yo...
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DoubleClick Platforms Support VAST 2.0

Building a Robust Video Advertising Ecosystem According to eMarketer , Video ad spend is expected to top 40% year-over-year growth for the n...
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DoubleClick Ad Planner's Audience Measurement Methodologies Submitted for MRC Audit

DoubleClick Ad Planner is our free, online measurement product that helps advertisers and agencies to create media plans, by providing relia...
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Extend Your Reach with Remarketing on the Google Content Network

If you've used remarketing in DoubleClick for Advertisers (DFA) then you know how effective it can be in delivering highly targeted and ...
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Better Site Traffic Data in DoubleClick Ad Planner

The mission of DoubleClick Ad Planner, Google's free research and media planning tool formerly named Google Ad Planner, is to provide th...
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Google Ad Planner is now DoubleClick Ad Planner

Over the past year we've built upon the central role of DoubleClick's technology products within Google's display advertising bu...
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DART for Advertisers Strengthens Ties Between Media Planning, Ad Serving and Reporting

We're pleased to announce the new DFA Analytics beta and the beta integration of Ad Planner within the DART for Advertisers (DFA) platfo...
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Announcing the New DoubleClick Ad Exchange

You may have read on the Official Google Blog that the new DoubleClick Ad Exchange is open for business. The new DoubleClick Ad Exchange he...
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Call for Entries to the Digital Movie Advertising Creative Showcase

Online campaigns for theatrical and home video movie releases have some of the most creative and innovative executions. To celebrate the bes...
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New Report Highlights How to Align Ad Format Choice to Branding Goals

For every online display campaign, advertisers must decide what ad formats to use for best results. To help, DoubleClick teamed up with Dyna...
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Introducing DoubleClick Display Benchmarks

Advertisers and agencies who work on display ad campaigns often wonder "How do I know if my display ad campaigns are doing well?" ...
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Create and Manage Rich Media Ads More Efficiently with DoubleClick Studio

Over the last several months, we've been working hard to develop a new tool for creative teams who build rich media ads and the media ag...
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DoubleClick Rich Media Can Support New Outsized Ad Units Now

Today, the Online Publishers Association (OPA) announced that over two dozen members plan to introduce larger format ads on their sites by ...
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Get Your Expanding Ad on the Google Content Network with DoubleClick

Yesterday, the AdWords team announced the launch of their beta test for expandable rich media ads on the Google content network (GCN). The ...
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DoubleClick Honored with Three ClickZ Marketing Excellence Awards

Every year since 2003, the ClickZ Marketing Excellence Awards has recognized "the technologies, companies, and campaigns that made a p...
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Congrats to the Best in Digital Movie Advertising

Last week, DoubleClick hosted the third annual Digital Movie Advertising Creative Showcase awards event. This event honors the best rich med...
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ClickZ's "Rich Media Research Roundup"

Today, Tessa Wegert contributed an article to The ClickZ Network that perfectly sums up our new "Creative Insights on Rich Media" ...
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