Making the Web Work for Brand Marketers

Learning from the past In the 1950s, brands slowly moved to TV, just as they have started to move online today. In both instances, buying a...
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Latest Display Benchmarks Now Available

Evaluating the success of display campaigns can be an exercise in relativity. You gauge current campaigns against past performance or compar...
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Free Google White Paper Helps Buyers Benefit from Real-Time Bidding

In September 2009, the new DoubleClick Ad Exchange (ADX), built on Google technology, opened for business with support for real-time biddin...
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Rich Media Grows to 10% of the Display Advertising Pie

Back in June of 2009, we highlighted the percentage of total display advertising volume going to rich media ads in the introduction of our “...
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What’s new with the DoubleClick Benchmarks Report 2009 Year-in-Review

We published the DoubleClick Benchmarks Report in 2009 to give advertisers and agencies a resource to measure their display campaigns’ perf...
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New Report Highlights How to Align Ad Format Choice to Branding Goals

For every online display campaign, advertisers must decide what ad formats to use for best results. To help, DoubleClick teamed up with Dyna...
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Introducing DoubleClick Display Benchmarks

Advertisers and agencies who work on display ad campaigns often wonder "How do I know if my display ad campaigns are doing well?" ...
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ClickZ's "Rich Media Research Roundup"

Today, Tessa Wegert contributed an article to The ClickZ Network that perfectly sums up our new "Creative Insights on Rich Media" ...
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My Interview for MarketingVoices about Influencers and Vertical Networks

I've been glad to dust off my blogging chops with this new DoubleClick blog lately, and furthering my Web 2.0 street cred, I was just in...
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